Monday, January 30, 2012

Apple and 3D Printers: why I don't think it's going to work

I wrote about 3D printing and Apple a long time ago (Death to Centralized Manufacturing). The Atlantic thinks that Apple could benefit from putting out a 3D printer. I'd say the same, only I don't think Apple would want to sell it as a product: much rather they would use a 3D printer to make parts or even whole products using a 3D printer. If it becomes possible to print, say, an iPhone, then why would they sell a device that could potentially undermine their business?

Already Apple is using specialized machines (with lasers and all) to mill the aluminum bodies of MacBook Pros, iMacs and iPhones--in the MacBook Pro case, they went with the same machines for production as during the design and prototyping phase. And their subcontractor Foxconn is already talking about replacing workers with robots in the manufacturing process. So if 3D printing is not in the cards for Apple yet then definitely full-scale automation.
If a former-raver and artist could find fun and value in the $1,100 machine, maybe a lot of people might. And he did. "It took me a week to assemble my Makerbot, but remember that when Jobs and Wozniak and those guys first started out, you had to make your own computer," he said. "Now they're in your pocket. That's where I think this is headed." (Are you listening, Apple?)
Why Apple Should Start Making a 3D Printer Right Now (The Atlantic)

1 comment:

  1. Does that mean that Apple do have plans of making their own 3D Systems Printers in the future?

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